Digital Manager

Louis Vuitton Malletier

View: 34

Update day: 25-05-2023

Location: Madrid city Madrid

Category: Marketing / PR


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Job content


The Digital Manager have two clear goals; providing a platform for the market to discover our brand & products for a best-in-class omnichannel experience, and to drive a thriving e-commerce business through our website and via Client Services, animating & celebrating our clients.

As the Digital Manager for Louis Vuitton Mediterranean, you will be pivotal to delivering game-changer projects, and reaching business goals as part of a team of four, with one direct report. You will work in an innovation mindset environment, delivering at pace meaningful results. Collaborating with multi-functions locally including finance, supply chain & logistics, client development & our retail network. You will partner closely with Client Services based in Brussels, as well as our digital teams in Paris.

Digital Marketing:

  • Driving quality traffic to the website through Search & CRM
  • Management of Paid Search, working hand in hand with agency counterpart to deliver results and dynamic adverts aligned to commercial pushes and brand launches, providing agency with KPI targets & optimising on a weekly basis
  • Development of SEO strategy & optimisation to maximise organic visibility within Google & Bing
  • Support email marketing strategy aligned to central & local needs, targeting & segmenting, support with planning and AB testing
  • Support the team to build & send CRM marketing emails

Analytics & Insights

  • Support weekly & monthly trade analytics to derive opportunities & actions using sales data & google analytics
  • Ad-hoc analytics when needed to support business priorities, use of Content Square to articulate client experience, and e-commerce analytics to report on delivery methods
  • Support Client Services with sales analysis and insights to direct attention to opportunities
  • Reporting &; actions synthesised to clearly communicate performance & actions to wider retail business

Ecommerce Operations

  • Play a key role in overseeing operations projects & management of user experience testing
  • Manage order fulfilment delays and tracking, liaising directly with warehouse and our Client Services teams to ensure correct communications to clients
  • Work with local teams to ensure correct commercial cut-off dates communicated to clients, and met by logistics partners
  • Manage relationship with logistic partners, monitoring performance on a weekly and monthly basis, ensuring high level of client experience
  • Ownership of last mile delivery proposition, managing roll out throughout the UK market, perfecting the client experience and performance. Adding best in class services and personalisation for high value clients


  • Play a key role in animating our Digital Ambassador retail community, partnering with the stores to ensure optimised and aligned client experience
  • Presenting Digital topics on a regular basis to retail teams, including inductions, onboardings and other retail lead programs to drive an omnichannel mindset and digital adoption
  • Implement drive to store initiatives, including events, pop-ups and clienteling appointments

Third parties

  • Ownership of third party digital presence, ensuring an elevated and brand lead experience to drive engagement to the brand with drive to store KPIs
  • Managing relationships, sharing performance and partnering closely with store teams to optimise the platforms
  • Developing third party presence to introduce new innovative partnerships


  • Fluent in english and spanish
  • Entrepreneurial, results driven, self-driven, strong communication, proactive, innovative
  • Excellent interpersonal skills with the ability to establish professional working relationships with both internal & external contacts
  • Passionate about luxury, digital and innovation. Abreast of ever-evolving market trends
  • Experience in brand lead digital marketing, Paid Search & SEO
  • Knowledgeable on how to measure an e-commerce business, ability to synthesizing actionable insights
  • Strong analytical skill set, able to find the story in big data
  • Expertise in Google Analytics and Content Square
  • Excel skills are key
  • Focus on Client Experience
  • Thrives in high performance environments, with a joyful team spirit
  • People management experience
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Deadline: 24-06-2023

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