Marketing Specialist B2B

About Dyson

Dyson is a global technology company with a unique philosophy - to solve problems that others ignore. It transforms every category it enters with radical and iconic re-inventions that work, perform and look very different. Dyson’s culture is unique; dynamic, inventive, technology-obsessed and decidedly un-corporate. The mindset is geared to constant change and Dyson’s pace brings constant challenge. It’s not easy or comfortable, but it’s this way of working that drives performance. Dyson suits people with the courage and resilience to find their own way, spotting opportunities where others don’t, and having the self-belief to persevere where others give up. “Good enough” isn’t good enough. Experiences are more important than experience. And attitude counts as much as aptitude.

Our EMEA region is diverse, fast-changing, and an exciting place to work. As a region, we have offices in 16 countries and operations in more than 25. Our market teams are responsible for taking Group strategy, applying their local expertise and experience, and delivering world-class products and service to our owners. From digital to supply chain, marketing to finance, the EMEA teams work together to learn from each other’s’ strengths, share successes, and constantly reinvent and transform Dyson’s presence on their countries.

About the Role

This role requires an individual that is highly commercial, has a strong background in digital marketing and understands the focus on lead acquisition and driving sales.

There are 4 areas of responsibility:

• Supporting the Iberia Head of Professional in setting the overall strategic direction for the B2B market

• Create and execute marketing campaigns across all channels to raise awareness and advocacy for the Dyson Professional portfolio of products amongst a wide range of B2B decision makers across all sectors. Drive sector specific activities to support Sector leaders.

• Drive a compelling programme of ‘always-on’ marketing activity through traditional and digital channels (e.g. social media, search, email)

• Develop and maintain strong networks with key customer accounts and internal Dyson stakeholders to influence the overall direction of Iberia Dyson Professional Marketing plans

About you

At least 2 years’ experience in a marketing/digital marketing role.

• Held a commercial marketing role for at least 2 years.

• First-hand experience of driving customer engagement

• Strong understanding of social media, website metrics, email marketing and search

• Passionate about customers and opportunities to drive clearer communication that drive conversion

• Effective presentation skills to both internal and external audiences

• Strong leadership ability

• Self-starter with lots of initiative

• Organised and forward thinking

• Ability to work under pressure and manage multiple projects

• Creative thinker that can introduce innovative solutions into the business

• Excellent relationship builder with proven Stakeholder management

• Ability to influence at all levels

• Effective communicator

• Strong team player across differing disciplines

• Able to manage complex projects with calm delivery – not easily flustered

• Ability to manage multiple priorities

• Enjoys working across a fast paced and dynamic environment

• Proven development and coaching success

#LI-DYSON

At Dyson, it’s about more than our machines. We recognise that our success comes from our inventive people. We believe in including everybody and supporting you on your journey with us