Senior program manager - Digital customer lifecycle


View: 94

Update day: 30-07-2022

Location: Barcelona city Barcelona

Category: Marketing / PR


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Job content

Are you ready to make a BIG impact with TD SYNNEX?

We are the world’s largest IT distributor, striving to lead the next generation of technology and talent. Whether you’re applying for your first role or you’re a seasoned executive, seize this opportunity to develop your career in the technology industry alongside our network of best-in-class vendors and caring and collaborative co-workers across the globe.

In addition to a competitive benefits package, we provide our co-workers with opportunities to get involved in well-being seminars and programming, employee-led Business Resource Groups (BRGs), leadership development tracks, special industry events, and much more.

Take the next step towards a rewarding career and apply today. We’re excited to meet you!

Job Purpose:

We are looking for a bright, motivated and switched on Customer lifecycle Senior Program Manager to support the deployment and development of Tech Data’s omni-channel digital transformation sales engagement strategy, to address over 100,000 European reseller partners. As a core member of the European Tech Data digital transformation group, this role will be instrumental in leading and coordinating the design, deployment and continuous improvement of our digital sales model, leveraging data, sales platforms and automation within the PACE program (Personalised Active Customer Engagement).

Acting as the voice of the customer this role will build, test and improve our existing digital customer journeys to positively differentiate our customer experience and allow scale and centralisation of core engagement activities. The function will coordinate and work with multi-disciplinary experts and leaders from across the organisation covering data, marketing automation, sales and e-commerce platforms. As a highly visible function within the European Tech Data digital transformation organisation, this role will have the scope to deeply influence the design and deployment of our digital sales strategy and to ultimately shape next generation business models and go-to-market approach for our vendor and reseller partners.

  • Design of lifecycle stage activities that drive positive customer engagement and improved loyalty.
  • Coordinate the implementation of activities in systems and in country processes.
  • Use data and insights to drive a continuous process of improvement and evolution of lifecycle activities.
  • Define activity KPI’s to track overall program and activity impact, and support activity optimisation.
  • Expand structured experimentation and a continuous learning process to drive a more effective customer engagement, process improvement and impact generation.
  • Coordinate the piloting and implementation of new activities integrated with core systems and processes
  • Identify, develop, and drive transformative initiatives/activities by aligning overall business strategy with innovative thinking.
  • Identifying innovation trends and business opportunities within the market.
  • Innovate core capabilities through knowledge of industry best practices and technologies.
  • Expanding on the organization’s long-term innovative capabilities.
  • Partner with countries and central business experts to capture and deploy best practices.
  • Promote and adapt the model to new business cases and monetisation of opportunities.
  • Lead strategic projects related to potential new digital customer engagement initiatives to help determine direction and prioritization
  • Capture and document processes and act as gatekeeper to build the digital blueprint and playbook.
  • Connect with central and local marketing agencies to convert program activities into market assets for deployment.
  • Working with marketing automation, e-commerce platform and CRM experts to automate, embed, and improve internal processes

Knowledge, Skills and Experience:
  • A minimum of 5-7 years’ relevant work experience in data driven B2B digital marketing role, probably coming from a degree in Marketing, Science, Economics or similar.
  • Highly analytical, with a strong track record of developing and implementing global integrated digital outcomes and commercial programs, including developing business cases and investment recommendations.
  • Relevant experience in the deployment of digital customer journeys and using data to create customer insights.
  • Proven ability to work cross-functionally and cross-regionally with various business units and senior leaders. Highly collaborative, able to influence and lead change while building winning partnerships.
  • Proven experience in successfully delivering large complex multiphase projects and process management, and highly focus on achieving results.
  • Highly desirable experience in some of these areas: Marketing Automation, CRM, e-Commerce platforms and SAP systems.
  • Quick learner and an innovative thinker with ability to thrive in a fast-paced, data-centric environment.
  • Extensive root cause diagnosis and problem solving skills, comfortable translating abstract conceptual information into concrete actionable strategy.
  • Positive can do attitude show success in following-up, and gets things done.
  • Ability to effectively work in international multi-cultural and multi-skilled teams.
  • Exceptional verbal and written communications skills, in English.
  • EU-Citizenship or working permit required.

Working Conditions:
  • Normal, professional office environment
  • Availability to travel outside of home country to support role and European programs & initiatives

Tech Data Statements:
  • Tech Data is committed to the full inclusion of all qualified individuals. As part of this commitment, Tech Data will ensure that persons with disabilities are provided reasonable accommodations. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact your recruiter

    Tech Data is an Equal Opportunity Employer- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

    At Tech Data we embody our shared values of Collaboration, Accountability, Integrity, Excellence and Inclusion. Our organization strives to provide a diverse and inclusive environment for all our colleagues, company and community.
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